For starters, what is a blog? In general terms, it is a sort of interactive, regularly updated online journal. A blog owner is called a blogger, the activity of keeping a blog is called blogging, and the blogging community and everything related to blogging is collectively known as the blogosphere.

How are blogs created? There are several options. The cost-free way is to start a blog at one of the countless free blog services, such as the Google service called blogger. Another option is to use one of the free blog scripts and install it at a paid or free hosting service. Such free blog scripts are also numerous, the most popular of them being wordpress. It is also possible to sign up for a paid hosting service with an already installed wordpress blog, but this service is somewhat costlier.

Now let’s assume that we already have a blog. The next question is: Where do we get content? Choose the subject for your blog. It may be your professional occupation or hobby. In any case, you must have solid knowledge of the subject. For instance, if you are a proctologist, you may write about hemorrhoids, their treatment, prevention and suchlike as long as these are not scientific articles, but materials written in layman’s language. To give you a more practical example, if your hobby is dogs, write about them and people will enjoy it. There is another way to get content. The web has many services offering free articles. All you have to do is select the most interesting ones and publish them. In this way you can quickly fill your blog with content.

Moving on to the question of promoting your blog, it is worth noting that blogs are better indexed by search engines than ordinary web sites due to the specifics of the algorithm used in blogs. For instance, a new article in a well-promoted blog may appear on the search engine results page already on the following day. Of course, this requires registration in special catalogs devoted to blogs, which is what you will do next. Another way is to publish articles with a link to your blog. There are also services meant for just this purpose.

But most importantly, a search engine needs external links to your blog from other web sites. These should be good links generating heavy traffic. What does it mean? It means that ideally the link should be on the web site’s main page. What’s more, this page should have a PR rating of at least 4 (PR or Google Page Rank reflects the significance of any particular web page). Five or six such links will do more than hundreds of other ordinary links. How can you get such links? There are also various options. For instance, you can find a resource thematically related to your blog and offer its owners to reciprocate links. Finally, you can buy such links. The higher the web site’s PR rating, the more such links will cost you.

Now let’s move on to the question of how you can earn money from your own blog. The scheme is quite simple: traffic is converted into money. Your income increases proportionately with the traffic volume. One way to earn from a blog is to place ads, which is done most often through google adwords. Another way is to participate in partnership programs associated with the subject of your blog. So if your blog is devoted to dogs, you should advertise flea control products and other dog-related merchandise. A third way is to sell your own merchandise or services. Of course, you can combine several ways of generating income in a single blog. Last but not least, remember that strength is in numbers, which is why it’s a good idea to maintain several resources at the same time.

The dark circles under his eyes are evidence that he has been pecking away at the keyboard again. Night after night he sits, mesmerized by the computer screen surfing forum after forum filling the blank spaces with his comments and opinions about senseless issues, political debates, religious matters, business strategies and shopping options. All the while his marriage is deteriorating, his children are growing up and away, his business is wavering on the brink of bankruptcy, spiritual matters are being neglected, all to which he is oblivious.

One day he happens upon an internet forum about blogging. “What in the world is blogging?” he wonders.

Suddenly he becomes enthralled with a new mission. He has to get to the bottom of this. With all the time he has spent on the internet communicating with people throughout the world, he has never heard of blogging. He wants to learn everything there is to know about it…

Blogging is a relatively new phenomenon that is truly undefined due to the fact that it is not yet what it will become. Currently weblogs teeter on the edges of interactive journalism vs. personal archiving and information sharing. Different bloggers have varying purposes and goals. Some aim to record their thoughts, some to share resources and information and some to tell stories. Blogging has also been used as a tool for educating readers and for providing customer service and communications as well as serving as a tool for self-expression.

With Google’s introduction of the AdSense content-targeted advertising program, you can even generate some revenue from your blog as you get paid per click for Google Ads accessed from your blog. Don’t create a blog on the premise that you’re going to get rich from advertising payments or you may be sorely disappointed. Rather, view the ad program as an added bonus for the time spent filling your blog with useful content, or as getting paid a little for doing something you enjoy.

The best way to get started blogging is just to jump in and get your feet wet. Decide what you want to accomplish through your blog. Is it a tool for getting things off your chest? Sharing your thoughts and feelings? Providing information? Tracking events?

Reading through various blogs will provide you with some ideas for your blogs purpose and for developing your writing style.

Find a blogging medium that you are comfortable with. There are some options out there for free blogs and there are some paid services that are very reasonable, some for commercial and some for non-commercial use.

Probably the quickest and easiest way to start your own blog is to use a hosted service like Blogger – http://www.blogger.com. Getting started with Blogger is a three step process that you can take care of right now. You simply create an account, name your blog and choose a template and you’ll be ready to get started making blog entries. Once you get comfortable with the basic process of blogging, be sure to visit the “Help” section of the Blogger website to learn more about advanced uses and blogging options.